{"id":198,"date":"2025-07-09T07:46:00","date_gmt":"2025-07-09T07:46:00","guid":{"rendered":"https:\/\/masuvalley.net\/?post_type=insights&#038;p=198"},"modified":"2026-03-04T10:43:34","modified_gmt":"2026-03-04T10:43:34","slug":"inta-annual-meeting-2025-in-san-diego-global-ip-trends-strategic-partnerships","status":"publish","type":"insights","link":"https:\/\/masuvalley.net\/en\/insights\/198\/","title":{"rendered":"INTA Annual Meeting 2025 in San Diego: Global IP Trends &amp; Strategic Partnerships"},"content":{"rendered":"\n<p>In May 2025, our partners were in US. Thai, Vietnam and China attended the INTA Annual Meeting in San Diego, engaging with global IP professionals, brand owners, and regulators. With over 8,000 participants from 120+ countries, the event offered rich discussions on brand protection, digital enforcement, and generative AI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image01-1024x674.webp\" alt=\"\" class=\"wp-image-199\" srcset=\"https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image01-1024x674.webp 1024w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image01-300x197.webp 300w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image01-768x505.webp 768w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image01-1536x1010.webp 1536w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image01-18x12.webp 18w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image01.webp 1812w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>During the event, we hosted several one-on-one sessions with law firms from Europe, ASEAN, and the Middle East to explore potential collaboration models. Our booth (#1655) also attracted a strong network of Japanese corporations seeking entry into emerging markets like Vietnam and the UAE.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image02-1024x583.webp\" alt=\"\" class=\"wp-image-200\" srcset=\"https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image02-1024x583.webp 1024w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image02-300x171.webp 300w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image02-768x437.webp 768w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image02-1536x874.webp 1536w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image02-18x10.webp 18w, https:\/\/masuvalley.net\/wp-content\/uploads\/2026\/02\/image02.webp 1806w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This year\u2019s INTA highlighted the increasing importance of cross-border IP monetization and the role of alternative legal structures like ABS (UK) in supporting multi-jurisdictional strategies. We\u2019re proud to be part of this ongoing global shift.<\/p>\n\n\n\n<p>Next stop: IIPLA Palo Alto 2025, where we\u2019ll be delivering a keynote on AI-driven legal workflows.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":199,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"insight_category":[6],"top_insights":[],"class_list":["post-198","insights","type-insights","status-publish","has-post-thumbnail","hentry","insight_category-international-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/masuvalley.net\/en\/wp-json\/wp\/v2\/insights\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masuvalley.net\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/masuvalley.net\/en\/wp-json\/wp\/v2\/types\/insights"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masuvalley.net\/en\/wp-json\/wp\/v2\/media\/199"}],"wp:attachment":[{"href":"https:\/\/masuvalley.net\/en\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/masuvalley.net\/en\/wp-json\/wp\/v2\/insight_category?post=198"},{"taxonomy":"top_insights","embeddable":true,"href":"https:\/\/masuvalley.net\/en\/wp-json\/wp\/v2\/top_insights?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}